Mobile banking means the
using of a mobile phone to offer banking services. Banks have introduced two
different products in mobile banking. One is a personal/retail banking product
and the other is a product to promote financial inclusion. As a personal
banking product it is offered to every savings/current account holder and
provides anytime anywhere banking. The mobile banking initiatives were started
by foreign and private banks followed by public sector banks.
Mobile banking service is primarily available over SMS (Short
Messaging Service) or through GPRS (General Packet Radio Service) or sometimes
through USSD (Unstructured Supplementary Service Data).
The services available are:
Ø Funds
transfer (intra and interbank)
Ø Balance
enquiry services/mini statements
Ø Request
services (cheque book)
Ø Utility
bill payments and credit card payments
Ø Demat
account services
Ø Mobile
top up
Ø Merchant
payment, life insurance premium
Ø Stop
payment instructions
Why Mobile Manking
The rationale for using
mobile banking as a product to promote financial inclusion is that even 63
years after independence, the majority of Indians do not have access to banking
services. The poor are not able to access banking facilities because of
illiteracy, gender, age, low and irregular income, regulating factors like identity
documentation, non availability of bank branches etc.
To overcome these problems RBI permitted Banks to open basic
bank accounts with nil or low minimum balances called No Frills accounts and
simplified Know Your Customer (KYC) norms.
Customers can operate their account through a Business
Correspondent outlet that only needs a mobile phone, a finger print scanner and
a small printer to provide banking facilities and financial security to the
customer.
The salient features of the
account are:
Ø It
is a No Frills saving account
Ø Opened
by individuals only
Ø No
joint accounts are permitted
Ø It
is available at Customer Service Points(CSP) of bank appointed Business
Correspondents/Business Facilitators
Ø The
initial deposit and minimum balance to be maintained is NIL
Ø Rate
of interest is as applicable to normal savings accounts
Ø Cash
withdrawals and funds transfer will be permitted at the CSP, subject to
satisfactory biometric verification of the card holder
Ø KYC
norms will be done as per RBI guidelines for No Frills accounts
Ø Nomination
is made compulsory by some banks as the smart card is in single name only
The core banking (CBS) branch closest to the CSP of the Business Correspondent will be the link branch. The smart card accounts will have the link branch as their home branch
Banks normally designate an official to attend to any grievances of the card holders
Latest Trends In Mobile banking
Since it is not feasible to open bank branches to cater to every
individual and in order to reach the maximum number of people, Banks have
adopted mobile based channels as delivery channels, because of their reach and
low cost service delivery platform. The mobile phone market is growing at 20%
p.a. with mobile connectivity in almost every part of India. Mobile phone
penetration is set to reach 60% of India’s population in 2011. It is felt that
mobile banking is going to be the next revolution in the telecom and banking
sectors. To enable wide coverage of mobile banking services, major telecoms and
banks are entering into deals and MOUs. The telecom companies will act as
Business correspondents and provide a range of financial products and services
offered by the bank through the mobile operator’s retail outlets.
A mobile account will have to be opened by every user for doing mobile banking transactions. The present focus of the banks and telecom companies will be on the unorganized sector like migrant labourers who need money remittance services. A remitter in one city of India can send money back to his home in another city or village either by account transfer or instant money transfer module. The account transfer method is where money is transferred from the account of the remitter to that of the beneficiary when they both have accounts with the same bank. The second method is by the instant money transfer module, whereby, the remitter with an account with a particular bank remits money to the beneficiary who has a registered mobile connection but does not have a bank account. I thin PNB mobile banking is more secure because in this bank, your internet banking and mobile banking user id is same.
A mobile account will have to be opened by every user for doing mobile banking transactions. The present focus of the banks and telecom companies will be on the unorganized sector like migrant labourers who need money remittance services. A remitter in one city of India can send money back to his home in another city or village either by account transfer or instant money transfer module. The account transfer method is where money is transferred from the account of the remitter to that of the beneficiary when they both have accounts with the same bank. The second method is by the instant money transfer module, whereby, the remitter with an account with a particular bank remits money to the beneficiary who has a registered mobile connection but does not have a bank account. I thin PNB mobile banking is more secure because in this bank, your internet banking and mobile banking user id is same.
Advantages of Mobile Banking
Ø Providing
banking service to unbanked areas and to those customers who otherwise would
not have got the banking service.
Ø The
wage earners staying away from their homes and finding it difficult and
expensive to remit money to their families, can send money instantly through
mobile banking
Ø All
non cash banking requirements can be carried out using mobile phones.
Ø Genuine
concerns about security aspects of mobile banking have to be addressed.
Different mobile operating systems and diversity of devices. Banks and telecom companies have to launch mobile apps. WAP sites that will run on all handsets and operating systems.
Reluctance of customers to learn new technology and lack of incentives for customers to use a new channel. As most of the customers would be first time banking users, they would need to be made aware of the mobile banking platform and the best way to use this platform.
Different mobile operating systems and diversity of devices. Banks and telecom companies have to launch mobile apps. WAP sites that will run on all handsets and operating systems.
Reluctance of customers to learn new technology and lack of incentives for customers to use a new channel. As most of the customers would be first time banking users, they would need to be made aware of the mobile banking platform and the best way to use this platform.
Ø The
target group is the urban middle and high income individual customers
Ø There
are no intermediaries. The customer is dealing directly with the bank. It is
basically a self service where the customer is making payments himself, or
requesting the bank for issue of a cheque book directly. All instructions are
carried out by self
Ø Security
is by PIN
Sources...iibf.org.in